Setting the Scene
The Fitness Network is a platform where fitness meets business. Through a series of podcasts and interviews with leading brands, entrepreneurs, and marketers, it delivers forward-thinking strategies and insights that shape the health and fitness industry.
The brand needed a website that reflected its authority and ambition, while providing a seamless experience for its growing audience.
Client
TFN
Scope
Wireframes
UI/UX
Development
Branding
Tools
Figma
Framer
Year
2024
The Challenge
The original website design was outdated and did not align with the brand’s vision. The user experience was cluttered and confusing, making it difficult for visitors to engage with content.
On top of this, the site suffered from slow load times and recurring technical issues, which negatively impacted user trust and credibility.
Pain Points
The Transformation
The new website was built around a clean, modern design system that feels fresh and effortless to navigate. We restructured the navigation and added new CMS categories and content flow to create a smoother, more intuitive journey from the moment users land on the site.
On the backend, we introduced a new CMS, making it easy for the client to update and add content on their own. Built with Framer, the site now loads faster, looks great on any device, and delivers a seamless experience from start to finish.
Quick Notes
Modern, credible brand identity
Streamlined user experience
Fast, reliable performance
More work
UI/UX/Dev
Monetta
A digital presence rebuilt for clarity, trust, and results.
UI/UX/Dev
Gaa Design
Balancing design excellence with measurable business outcomes.