Setting the Scene
Ark Teacher Training is a leading professional development programme designed for trainee teachers and early career teachers. Delivered by Ark, a respected education charity, the programme focuses on equipping educators with the practical skills, knowledge, and support they need to thrive in the classroom.
Client
Ark Schools
Scope
Ui/UX
Development
Tools
Figma
Wordpress
Elementor
Year
2024
The Challenge
Following a brand refresh across Ark’s wider network, the Ark Teacher Training website had become outdated and inconsistent with the charity’s new visual identity. It was the final site in their digital ecosystem that required modernisation, making it visually disconnected from the rest of Ark’s online presence.
Beyond design alignment, the site’s structure and functionality no longer met the needs of its users. Prospective trainees struggled to navigate the application process, and the user journey lacked clarity and impact. This presented a challenge but also an opportunity: to not only bring the website in line with Ark’s refreshed brand but also to rethink how the platform could better serve users, streamline the application process, and deliver a more engaging, performance-driven digital experience.
Pain points
Confusing user journey
The Transformation
The website underwent a full redesign and redevelopment to align with Ark’s refreshed brand identity. The result was a revitalised digital presence that not only reflected the new Ark brand but also significantly improved user engagement. The improved user flow has directly contributed to a sharp increase in teacher training applications while strengthening Ark Teacher Training’s overall brand experience online.
Quick Notes
Full brand consistency
More work
UI/UX/Dev
Monetta
A digital presence rebuilt for clarity, trust, and results.
Gaa Design
Balancing design excellence with measurable business outcomes.